Create and download a white paper to attract leads (prospects) other than those who are considering a product / service right now.
By registering the created white paper not only on your own website but also on external websites, you can increase the number of visits to your own website and develop more leads. Here are some websites where you can register for white papers.
White paper type
The white papers include the following: Prospects are classified into “latent layer”, “quasi-explicit layer”, “explicit layer”, “clear layer”, etc. according to the examination level, and materials that are likely to be of interest to prospects at each stage can be prepared and downloaded. will do so.
| White paper | Production method | subject | difficulty |
|---|---|---|---|
| Latest information such as regulations | An easy-to-understand explanation of "I don't understand" such as new regulations | Latent layer | ★★ ☆☆☆ |
| Diagnosis / check sheet | Checklist what prospects want to know so they can score themselves | Semi-explicit layer | ★★ ☆☆☆ |
| Glossary | Explains terms commonly used in the industry | Latent layer | ★ ☆☆☆☆ |
| Q & A | Summarize frequently asked questions and answers from customers | Semi-explicit layer | ★★ ☆☆☆ |
| Questionnaire survey / report | Summarize market data and take customer surveys as materials | Semi-explicit layer | ★★★ ☆☆ |
| case study | Visit actual customers, conduct interviews, and use them as materials | Semi-explicit layer | ★★★★ ☆ |
| Problem solving | Summarize the issues that can be solved by your company's products and services | Overt layer | ★★★★★ |
| Product catalog / CAD | Product materials, CAD data, data sheets, etc. | Clear layer | ★ ☆☆☆☆ |
Differences between white papers and sales materials
White paper
Sales materials
Website where you can register a white paper
Ipros
Many engineers access Ipros from the beginning rather than searching for the product on Google. As a wholly owned subsidiary of KEYENCE, we have a lot of marketing know-how.
Aperza Catalog
Product navigation
In order to register the PDF, you need to apply for corporate registration after registering as a member. Not for the processing industry, but for product manufacturers.
ICOP
With free registration, you cannot register the PDF, but you can include the download link of the official website in the product description.
Factory Mart Japan
For websites that have only acquired “customers right now”, create white papers that “potential customers” are interested in, and connect with customers from the low-level stage to connect to future business negotiations. Can be done.
