This webinar is over
The best feature of MA Tool BowNow is that it is “simple and easy to install”. No need to create scenarios or design scoring. If you are not sure what marketing automation is, please feel free to join us.
In this webinar, you will learn how to utilize the MA tool “BowNow” free plan 12 times a year. In combination with other free tools, we aim to be able to operate in-house in a year. Participation fee is free.
Escape the waiting business! "Machidatsu" webinar
Webinar theme list (subject to change). If you participate from the middle, you can watch it on demand if you apply. Participation only at specific times is also possible.
Time: All from 15:00 to 16:20 + Q & A
|Environmental arrangement||Recommended flow from applying for BowNow free version to winning business negotiations||·Initial setting
・ Let's prepare the minimum necessary contents for MA utilization
・ Steps for using BowNow
・ Introduction of e-mail magazine software B
・ What are KPIs? That setting
|May 19th||Lead development||BowNow + Key points for creating an e-mail newsletter to increase the opening rate||・ Purpose of mail delivery
・ Distribution of email templates and explanation of how to use them
・ Examples of business negotiations and action samples using email
・ Use BowNow dashboard, customer approach
|June 16||Lead acquisition||BowNow + How to make download materials with good response rate||・ Concept of download materials
・ How to make download materials
・ How to make a download form
|July 21||Page production||In-house production of web content with BowNow + WordPress Elementor||・ Produce content in-house
・ Elementor operation method
・ How to approach content SEO
|August 18||Attracting customers||Strengthen customer attraction with BowNow + content SEO||・ What is content SEO?
・ Google Analytics, Search Console
・ Content SEO procedure
・ Effect measurement and improvement method
・ Discovery of key content
|September 15||Lead acquisition||BowNow + Design of CV points to promote realization||・ What are CV (conversion) points?
・ CV point design
・ Effect measurement method
|October 20||Lead acquisition||How to make BowNow + webinar||・ How to hold a webinar in-house
・ Webinar target, attracting customers
・ Design of webinar questionnaire
・ Utilization of webinar participant data
|November 17th||sales||BowNow + Think about call talk||・ Request a tele appointment instructor||Sales hack Mr. Sasada|
|December 15th||Attracting customers||Year-end special ★
How to Steal Competitor SEO Keyword
|・ Introduction of SEO Tool A
・ How to investigate and steal the influx of keywords of competitors
|Video production||New Year special ★
Video + MA
|・ Request a video instructor||Video Factory Mr. Kanno|
|February 16||review||Looking back on the use of MA tools||・ Situations where MA tool utilization is effective and situations where it is not effective||Ono|
|March 16||Manual creation||Manual creation||・ Importance of not personalizing
・ Points of manualization and operation
Web Utilization Management Co., Ltd. Representative Director / Registered Management Consultant
Haruyo Ono / twitter
I will tell you the idea that BtoB companies “accelerate sales activities by utilizing marketing automation”.