If you are an online shop manager and are not very interested in developing repeaters, it is recommended to check the percentage of “first-time purchasers”. Perhaps you will recognize the importance of repeat strategies.
On average, the percentage of first-time buyers is said to be around 70%.
Write articles in online shops, post on social media, adjust internet ads … maybe you’re investing a lot of time and money in attracting new customers, but 70% of customers buy only once I will not. Please check the ratio.
How to confirm the purchaser only for the first time
A first-time purchaser is someone who has purchased goods or services from your store only once.
You can check it by the following method:
1. 1. Log in to the management screen of the online shop
2. Search the customer database by entering 1 for Number of Purchases
For this shop, the result was around 16,000 people. We had 20,000 buyers in total, so the percentage of buyers only for the first time is 80%.
In order to deepen your understanding of the current situation, it is a good idea to check the transition rate of first-time purchasers becoming purchasers more than once for several years. How many customers have purchased more than once?
|First-time purchaser||Buyers more than once||Transition rate|
|2017||7,000 people||1,200 people||14.6%|
|2016||6,000 people||1,000 people||14.2%|
|2015||5,000 people||1,000 people||16.6%|
Looking at the data, in 2017 only 14.6 %のお客様しかあなたのお店で再購入していません。理想的には50% .
Customers who purchase more than once within 3 months are more likely to become fixed customers
There is some interesting data on increasing that transition rate.