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Visualization of “customers who purchase only for the first time”

Home » Web活用経営(株)ブログ » Web構築 » Visualization of “customers who purchase only for the first time”

If you are an online shop manager and are not very interested in developing repeaters, it is recommended to check the percentage of “first-time purchasers”. Perhaps you will recognize the importance of repeat strategies.

On average, the percentage of first-time buyers is said to be around 70%.

Write articles in online shops, post on social media, adjust internet ads … maybe you’re investing a lot of time and money in attracting new customers, but 70% of customers buy only once I will not. Please check the ratio.

How to confirm the purchaser only for the first time

A first-time purchaser is someone who has purchased goods or services from your store only once.

You can check it by the following method:
1. 1. Log in to the management screen of the online shop
2. Search the customer database by entering 1 for Number of Purchases

For this shop, the result was around 16,000 people. We had 20,000 buyers in total, so the percentage of buyers only for the first time is 80%.

In order to deepen your understanding of the current situation, it is a good idea to check the transition rate of first-time purchasers becoming purchasers more than once for several years. How many customers have purchased more than once?

First-time purchaserBuyers more than onceTransition rate
20177,000 people1,200 people 14.6%
20166,000 people1,000 people14.2%
20155,000 people1,000 people16.6%

Looking at the data, in 2017 only 14.6 %のお客様しかあなたのお店で再購入していません。理想的には50% .

Customers who purchase more than once within 3 months are more likely to become fixed customers

There is some interesting data on increasing that transition rate.

According to some studies, customers who make more than one purchase within three months are seven times more likely to be fixed customers than those who make a one-time purchase. Called the Zion’s effect, people like it the more they come into contact with it. It’s a good idea to take a few short-term approaches to get your customers to love your business. If you want to improve the profits of your online shop, it’s important to pay attention to your repeat strategy. In ” Purchase Cycle Analysis “, you can see the purchase cycle at the same time as the purchase rate only for the first time.
  • Online shop revenue maximization tree

Home » Web活用経営(株)ブログ » Web構築 » Visualization of “customers who purchase only for the first time”

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