Every time you search for a store or company on your smartphone or computer, you can find information about the store or company on the search results on your smartphone or on the right side of the search result screen on your computer, along with Google Maps. Is not displayed?
This is a service called Google My Business, which allows you to register information about your store or company for free. In the case of smartphones, it is thought that it will lead to attracting customers because it is displayed above the search results. Recently, there is even a service called MEO that raises the ranking on Google Maps.
In this article, we will explain the outline of Google My Business, how to register an account, how to register store company information, and usage examples. After reading this article, please register for Google My Business.
What is Google My Business?
Google My Business is a free tool that allows you to register store and company information and display that information on Google search results and Google Maps.
It may be displayed without your knowledge even though you do not remember registering. This is because Google automatically collects and displays store and company information. By registering as an owner, you can post more detailed information.
On smartphones, Google My Business information is displayed on top of the conventional search result display. Since the information of 3 stores is displayed in the display area of My Business, a measure called MEO is also taken to enter those 3 stores. The first three items to be displayed are displayed, and if you tap the “Show more” button, more information will be displayed.
Google My Business is a new tool provided by Google that can attract customers for free.
How to use from the registration method of Google My Business
All you need to use Google My Business is a Google account. You can create a Google account for free, and if you get one, you can use it for free yesterday, which is convenient for Gmail and Google Calendar.
If you already have an account, you can use that account, but if you are using it privately, it is convenient to get an account dedicated to My Business.
How to get a Google account
1. Registration of basic information
Access the Google account creation screen from the link below
Google account creation page
2. Enter the required information
① Enter your first and last name, user name (the part before the @ mark in your email address), password, and password confirmation, and click “Next”.
(2) Enter the phone number, email address for resetting, date of birth, and gender. The phone number and e-mail address for resetting can be omitted, but you will need to authenticate if you forget your password, so please register either one.
3. Confirmation of terms
Check the terms of use and click “Agree”
If this screen appears, the account acquisition is complete. If you have multiple accounts, you can switch by clicking the icon on the upper right.
Save the acquired account information (email address, password, registered phone number, resetting address) in a notepad on your computer or smartphone so that you can always find it.
Owner information registration
Once you have a Google account, the next step is to register your owner information. By registering the owner information, you can send more detailed information about the store or company. Depending on the store or company, the store / company information may already be in the search results, or the information itself may not be available yet.
1. If you already have store / company information
Search by store name or company name while logged in with the Google account you want to register. Click “Are you the owner of this business?” If there is no message “Are you the owner of this business?”, The owner has been confirmed. In some cases, store staff or company employees have only registered.
The information in Google My Business can be edited by third parties, so the information posted may be out of date or incorrect. If the owner registration is completed, even if a third party overwrites the information, the contents can be confirmed and rejected.
We recommend that you register as an owner to convey new and accurate information.
When you click Start Management, a question item will appear, so you can enter and select according to the content.
2. If there is no store / company information yet
Do a Google search for the store / company address and click on the displayed map
Click “Add your own business information” in the menu on the left
When you enter the store name or company name and click Next, a question item will appear, so you can proceed with the input according to the content.
Enrich store / company information with Google My Business
After confirming the owner, set various information from the management screen.
First of all, let’s enrich the following information.
information
You can register and update the address and business hours of stores and companies. Business hours may change depending on the situation, so make frequent updates.
Photo
Most of the photos of the part where store and company information is displayed without registering with Google My Business are from Google Street View. If it is a Google Street View image, it may be an image taken from the roadway, or the information itself may be out of date. By registering as an owner, you can post not only the exterior but also the interior and product images.
Examples of using Google My Business
I hope you understand that Google My Business is free to use. Now, let me introduce some actual use cases.
Use case Store data
Business model : physical store type (BtoC)
Sales style : Over-the-counter sales, mail order, telephone sales
This store is “as is” by registering only Google My Business. Then, what is the numerical value in such a state? Please see the figures for a month …
What! My Business was displayed to nearly 6,000 people a month, and there were 11 inquiries.
I’m surprised to see such a result even though I haven’t touched anything. If you enrich the information, you can expect further results.
summary
- Google My Business is a free customer attraction tool
- You need a Google account to use it
- Owner registration required to start Google My Business
- By enriching the store / company information, there is a possibility that it will be seen by many people.
- Achievements have been obtained even at stores that simply registered.
We also support the use of Google My Business, so please feel free to contact us.
