BowNow first year textbook
A procedure manual for manufacturing and manufacturing companies to increase business negotiations by utilizing the Web
Introduced the ma tool BowNow and summarized what we will do for one year. All 108 pages. Please use the form at the bottom of this page to request. We also hold a ” BowNow 1st year textbook commentary webinar ” that is limited to one company at a time, so please apply at the same time.
table of contents
- Fostering a sense of crisis and urgency
- Realization of short-term results
- Background to the demand for digitalization of sales and the basic flow of digital sales
- Flow of the first year of BowNow introduction
- Step1 Short-term results
1. Get a BowNow account
2. BowNow basic settings
3. Lead registration
4. Organize content
5. Mail planning and delivery
6. Effect measurement
- Step2 Trial new sales flow
1. Customer’s ABC analysis and targeting
2. Dashboard settings
3. Dashboard operation
4. Status, notes, tasks, tags
5. Account sales
6. Online negotiations
7. Effect measurement
- Step3 Acquire new leads
1. Content measures from account sales
2. SEO measures Simple management of a large number of keywords
3. Content cycle
4. Intermediate CV measures
5. Site improvement Google Analytics
6. Effect measurement
- Step4 Review
We have a lot of achievements as a web production and web marketing company that is strong in SEO, but we think that there are problems that can not be solved by “SEO focus”. For B2B business, inbound (posting content on your website and waiting for potential customers) is not enough.
In the case of BtoB business, the “target customer image you want to develop” can be decided in advance. If you focus only on SEO, even if you increase access, the problem that “miscellaneous inquiries will increase and you are not the main customer you want to be” will occur.
I don’t think it is possible to prevent this problem by creating accurate content. That’s because B2B business customers often “do not really know what they need.” You can’t use a search engine to find what you don’t know.
The significance of working on marketing automation is to create a state where businesses can “call out” to prospective customers. Instead of “waiting for an inquiry”, you can talk to someone who thinks “this person seems to be interested”. In that case, you don’t have to bother to reach out to potential customers outside your target, so you can focus more on your approach to the “target you want”.
In the “BowNow 1st Year Textbook”, the BtoB business (manufacturing industry / manufacturer company) explains “creating a mechanism that allows you to reach out to potential customers who are your targets” using the Web. ..