Since we received a request for place name SEO on the manufacturing industry homepage, we have summarized it as an article.
Basic idea of place name SEO
Attempts to display the homepage when searching by region name (for example, Kodaira City or Tokyo) + keyword (manufacturing industry homepage creation, etc.) are called “place name SEO”. Place name SEO is mainly for local businesses such as restaurants, but even in the manufacturing industry, there is a need to “find a company in the area”.
Google now considers regions in search result rankings for certain regional businesses. For example, if you search for “beauty salon”, the search results will be displayed centering on the current location of the search user. The measure against this is called local SEO, which is different from place name SEO .
For the manufacturing industry, many are not considered regional businesses. If I am in Kodaira City, Tokyo and search for “aluminum processing company”, the processing companies will be displayed in a wider range than the companies in the suburbs of Kodaira City.
However, in reality, many manufacturing companies will want to do business with companies in the not-so-distant area, unless they are looking for a special company with technology that other companies do not have.
Then, in order to find an aluminum processing company in the suburbs, we will search again with some place name such as “aluminum processing company + Tokyo” and “aluminum processing company + Tama area”. Here is the meaning of doing place name SEO.
In the past, it was popular to stuff the area name in the footer part of the homepage aiming at place name SEO, or to duplicate a specific landing page for each area and take SEO measures, but now they are treated as SEO spam. The risk of becoming is very high. We will propose natural measures to prevent SEO spam in the manufacturing industry.
5 Things Manufacturing Homepages Can Do For Place Name SEO
Have a business area page
If you are a company with a sales area, we will set up a page to explain the sales area in detail. If you are a company with multiple bases, by describing the “access method” to each place, a page containing various area names will be created naturally, which will contribute to place name SEO. As for the access method, enter various access methods such as car, train, and bus.
Have customer case introduction content
In many manufacturing industries, it is difficult to display the customer name concretely.
However, it is possible to arrange and introduce the issues that this customer is facing “so that the customer does not identify”. We will set up a case page that introduces such issues faced by customers.
I will introduce it including the area name. If there is a risk that a company will be identified from the content of the issue if you enter the name of a specific prefecture, it is better to enter the name of a wider area such as “Kanto region” or “Tokai region”. This is also a keyword for place name SEO for the manufacturing industry.
Publish the exhibition report
In many cases, the exhibition information is “notified” only for the schedule, but it is a waste, and it will lead to a loss of opportunity as a place name SEO. After attending the exhibition, let’s publish the participation report. Please include the place name. Even if you attend a seminar or workshop in the same way, if you publish the report at a later date, the place name will be included, so it will be effective for place name SEO.
Some companies do not participate in the exhibition because it is troublesome even if the exhibition fee is free, but when you participate in the exhibition, a link will be created from the exhibitor list page. Since the exhibition organizer is highly reliable, exhibiting at the exhibition is also good for SEO in the sense that you can link from a highly reliable website.
It will be a little more difficult, but we will do online shopping with the aim of strengthening regional SEO. The reason why online shopping contributes to regional SEO for the manufacturing industry is
1. Easy to get links from all over the country
2. The place name is entered on the shipping page in the online shopping
3. Easy to get and publish customer feedback (regional names can be included)
Online shopping here does not mean a diversified business of “purchasing what is likely to sell and selling it to consumers.”
Strengthen community activities
The last is the essentialism, but instead of focusing only on the work at hand, thinking that the company is also a member of society, and taking time for social activities (business and industry association activities and industry group activities), naturally backlinks and Place name SEO will be strengthened.
If you focus too much on the community and your work does not progress, it will be overwhelming, but strengthening real activities with a solid “tool that can spread information over a wide range” called a website is a synergistic effect.
Place name SEO priority
What should I do when I think “I want to display all place names at the top”? This means that the trade area is nationwide. However, at a company in Tokyo, would you go to a meeting when you receive an inquiry from Kyushu? You might think, “If you pay the business trip fee, I will go”, but that is true if the company in Kyushu has strong technical and product capabilities that you would like to consult until you pay the business trip fee. Only.
When performing place name SEO, perform competitive analysis and consider the priority of place names. For example, what is the situation of competition within 3 hours by car? Is there an area where competition is weak? At first, it’s a good idea to narrow down the priority areas to about 3 to 5 and perform place name SEO. For other place names, let’s work on the above five methods and operate the Web to naturally become stronger in place name SEO.