BtoB marketing customer segment

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Last time, ” In the renewal of the website of a manufacturing company, the target is not” SEO “but” ICP “. When renewing the BtoB website, I wrote that “determine the target company” first. Whether you’re deciding on a target company or considering marketing measures, it’s helpful to cut your customers across multiple axes and look at them from different angles. This classification of customers based on a certain axis is called segmentation. I made a rough idea of what kind of axis the segmentation has in a pie chart. I think there are many more, so I will add them as needed.

Prospect

<業界>
Automobile medical IT, etc.

<規模>
SMEs Large companies, etc.

<従業員数>
Less than 300 people 300-1000 people 1000 people or more, etc.

<地域>
Japan America Europe etc.

<事業所数>
Less than 10 less than 10-100 less than 100 etc.

<創業年数>
Less than 3 years 3-50 years 50 years or more

<年商>
Less than 2 billion less than 2-10 billion more than 10 billion etc.

<興味>
Product A Product B etc.

<課題>
Improving production efficiency Improving quality New entrants, etc.

<セールスステージ>
COLD Marketing Lead Pipeline, etc.

Existing customers

<アップセル>
Product A Product B etc.

<クロスセル>
Product A Product B etc.

<売上高>
Annual average cumulative for the last year, etc.

<顧客期間>
Less than 1 year 1-3 years 3 years or more, etc.

<離脱期間>
Less than half a year Half a year-1 year 1 year or more