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製造業のWebマーケティング

Home » Webコンサルティング

製造業のWebマーケティング~デジタルを活用し、商談数を増やす~

製造業のWebマーケティング コラムカテゴリー

  • BowNow/バウナウ (4)
  • BowNow一年目の教科書 (10)
  • Webマーケティング施策管理 (2)
  • アカウントベースドマーケティング (3)
  • マーケティングオートメーション基礎 (6)
  • 新規リード獲得 (4)

製造業のWebマーケティング コラム新着記事

Way of thinking about Web utilization

2022年2月19日

We are a web marketing company that works with BtoB and manufacturing companies to develop new sales channels, increase the number of business negotiations, and digitize sales.

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Web operation service document download

2022年2月15日

Web operation is different from web consulting and web production. The most important thing in Web operation is “learning from experience”.

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Web operation business system-What is Web operation? ~

2022年2月10日

I think that “the place where tasks are born” is the most different difference between Web operation, Web consulting, Web production, and Web maintenance.

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BowNow First Year Textbook – (10) Effect Measurement

2022年2月8日

At the end of the “Short-term Outcomes” phase, it is important to show “We have more deals with email delivery, we have received orders”,

In addition to quantitative information, it is important to share and organize qualitative information such as customer needs.

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BowNow First Year Textbook – (9) Email Planning and Delivery

2022年2月8日

Once you have the download material, plan an email to introduce it. When writing the body of an email, the consideration is “to convert technology into ⇒ customer problem solving.” For that, we use technology ⇒ conversion sheet.

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BowNow First Year Textbook – (8) Organizing Content

2022年2月8日

Not only can you wait for people to come to your web page, but you can also send an email to a lead registered with BowNow to have them view your web page. Furthermore, by having a mechanism (such as a document request form) that allows people with a little lower degree of consideration to take action, in addition to the inquiry form, we will create connections with prospective customers who are “other than customers now”. To make this flow, we need three contents.

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BowNow First Year Textbook – (7) Lead Registration

2022年2月8日

We are considering lead registration to BowNow and who should be lead registration. Detailed information about leads can be additionally acquired during operation.

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BowNow First Year Textbook – (6) BowNow Basic Settings

2022年2月8日

Explains BowNow’s basic settings such as setting a tracking code, email spam avoidance settings, and replacing existing forms. Also about the specific email method and its exceptions.

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BowNow First Year Textbook – (5) Obtaining a BowNow Account

2022年2月8日

First, get a BowNow account. BowNow free version does not allow “mail delivery”, but you can try the dashboard operation.

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BowNow First Year Textbook – (4) BowNow First Year Flow

2022年2月8日

We will implement BowNow as follows during the year of introducing BowNow and advancing the digitization of sales. 1-3 months: Short-term results (understanding of leads) E-mail newsletter delivery x 6 times 4-6 months: Target setting / new sales flow trial 7-10 months: Content creation / new lead acquisition 11-12 months: Reviews / issues Extraction I will explain from the next page.

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BowNow First Year Textbook – (3) Background to Digital Sales and Basic Flow of Digital Sales

2022年2月5日

Digital natives move to important positions in business. How to respond to diversifying customer contact points? What is the background to the demand for sales DX?

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BowNow First Year Textbook – (2) Realizing Short-Term Achievements

2022年2月5日

You need to achieve short-term results and show your “potential” to others.
First of all, we will deliver emails twice a month for 3 months, aiming to win business negotiations.

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BowNow First Year Textbook-(1) Fostering a sense of crisis and urgency

2022年2月5日

In advancing “digitalization of sales,” we are conscious of “cultivating a sense of crisis and urgency” at the very beginning. Explains the numbers to hold down in change management.

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Attract customers and acquire backlinks by utilizing free press releases

2022年1月18日

If you plan an “online factory tour” in-house, or if you can download the whole body like “BowNow first year textbook”, use the press release. This time, we will introduce press releases and event posts that can be used for free.

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Manufacturing Web Marketing / Digital Marketing [BowNow First Year Textbook]

2022年1月4日

Introduced the ma tool BowNow and summarized what we will do for one year. All 108 pages. We also hold a “BowNow 1st year textbook commentary webinar” limited to one company at a time.

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MA Tool BowNow Question collection from the field

2021年12月22日

We will answer the questions that arise while actually operating BowNow.

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Web policy priority diagnosis

2021年12月17日

In order to increase the number of business negotiations of your company, “What should I start with?” Is analyzed using Google Analytics, GSC (Google Search Console), BowNow, ahrefs, and a report is given. It is a trial diagnosis.

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Web human resources development consulting

2021年11月30日

In the coming era, digital utilization will be indispensable for improving added value and productivity. We provide consulting and training for the development of human resources for digital utilization for small and medium-sized manufacturing companies.

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What is Marketing Automation BowNow?

2021年11月6日

Marketing Automation is a tool that can identify potential customers of the company and efficiently take the optimal approach for each. MA Tool is a tool that does not leave the leads owned by the company and develops hot leads by nurturing them. It is an indispensable tool for growing and identifying.

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What is MA Consulting?

2021年11月6日

Manufacturing (BtoB business) companies such as manufacturers and processing companies use websites and digital tools to provide consulting to “increase the number of business negotiations”. For companies that have introduced Elementor, we also offer practical services such as Web production and SEO measures.

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Home » Webコンサルティング

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コンサルティングについて
BowNow一年目の教科書
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MAコンサルティングカテゴリー
  • BowNow/バウナウ (4)
  • BowNow一年目の教科書 (10)
  • Webマーケティング施策管理 (2)
  • アカウントベースドマーケティング (3)
  • マーケティングオートメーション基礎 (6)
  • 新規リード獲得 (4)
MAコンサルティング新着記事
Way of thinking about Web utilization
2022年2月19日
Web operation service document download
2022年2月15日
Web operation business system-What is Web operation? ~
2022年2月10日
BowNow First Year Textbook – (10) Effect Measurement
2022年2月8日
BowNow First Year Textbook – (9) Email Planning and Delivery
2022年2月8日
BowNow First Year Textbook – (8) Organizing Content
2022年2月8日
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中小製造業のデジタル戦略
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