製造業のWebマーケティング～デジタルを活用し、商談数を増やす～

At the end of the “Short-term Outcomes” phase, it is important to show “We have more deals with email delivery, we have received orders”,

In addition to quantitative information, it is important to share and organize qualitative information such as customer needs.

Once you have the download material, plan an email to introduce it. When writing the body of an email, the consideration is “to convert technology into ⇒ customer problem solving.” For that, we use technology ⇒ conversion sheet.

Not only can you wait for people to come to your web page, but you can also send an email to a lead registered with BowNow to have them view your web page. Furthermore, by having a mechanism (such as a document request form) that allows people with a little lower degree of consideration to take action, in addition to the inquiry form, we will create connections with prospective customers who are “other than customers now”. To make this flow, we need three contents.

We are considering lead registration to BowNow and who should be lead registration. Detailed information about leads can be additionally acquired during operation.

Explains BowNow’s basic settings such as setting a tracking code, email spam avoidance settings, and replacing existing forms. Also about the specific email method and its exceptions.

First, get a BowNow account. BowNow free version does not allow “mail delivery”, but you can try the dashboard operation.

We will implement BowNow as follows during the year of introducing BowNow and advancing the digitization of sales. 1-3 months: Short-term results (understanding of leads) E-mail newsletter delivery x 6 times 4-6 months: Target setting / new sales flow trial 7-10 months: Content creation / new lead acquisition 11-12 months: Reviews / issues Extraction I will explain from the next page.

Digital natives move to important positions in business. How to respond to diversifying customer contact points? What is the background to the demand for sales DX?

You need to achieve short-term results and show your “potential” to others.
First of all, we will deliver emails twice a month for 3 months, aiming to win business negotiations.

In advancing “digitalization of sales,” we are conscious of “cultivating a sense of crisis and urgency” at the very beginning. Explains the numbers to hold down in change management.