Trees and KPI examples for maximizing online shop revenue. There are three main types of improvements to online shops: increasing the number of prospects, increasing the conversion rate within the site, and increasing the number of repeaters. For improvement, we set goals one by one and work from the place where the improvement impact is large.
As a KPI
Bounce rate, number of LP creations, number of SNS / Blog posts, number of SEO countermeasure keywords, new vs. repeat session ratio, number of purchases, number of search keywords, first-time purchase rate, good route, bad route, cart completion rate, form guidance rate , PV per person, purchase CVR via search, page load speed, previous visit interval, number of e-mail newsletters delivered, number of events / plans, purchase cycle for each product, second transition rate, product page browsing ratio, CVR, average order amount , CVR, average order value, average sales per visit, average advertising cost per CV (CPO), LTV, number of good customers, and new to repeat buyer sales ratio.
