We believe that BtoB marketing begins with understanding the customer . Since BtoB makes rational decisions compared to BtoC, it is important to fully understand the environment in which customers are facing problems, issues that they have not yet noticed, and so on. Interviews can help you understand that. Interviews are conducted with both the client and its client companies. The “customer information” you hear via the client is not enough. It is important to “understand the client’s customers” by accompanying sales staff and supporting exhibitions, and in that, we have organized the questions that we want to ask.
Questions to understand clients and their customers
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