Prospects visiting your website have a graduation in their interest in the product / service. We divide the “latent layer”, which is not very interested and may increase in interest in the future, into the “quasi-explicit layer”, “explicit layer”, and the “clear layer” whose needs are clear. Analyze whether the necessary measures to advance the stage are in place.
CV (conversion) means that the user takes some action from “just looking at the website” such as inquiry, request for quotation, download of materials, etc. Even if the final conversion you want is a “quote request”, not all prospects need the product / service right away. Only the clear layer.
Therefore, in addition to the final CV, by having multiple low threshold CV points (called intermediate conversions), the user is prompted to take action.